Working alongside Dom Kelly we worked on a live brief from Dinosaur to rebrand and come up with a campaign for Alton Towers' halloween event. We based the event on fairy tales and looking at the original tales they have a very twisted and sinister end to them. We used shadow puppets to create the imagery as these are the tools in which tales used to be told and also created a very sinister feel to them.
Friday, 7 May 2010
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really nice fellas. i think the alton towers logo looks a bit too crisp tho, make the purple bits a bit grungier like the rest of it??
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